Mobupps Expands International Marketing Footprint, Opens New Office in Japan




Mobupps has opened a new digital marketing division that will focus on the Japanese market and it’s unique industry needs. In recent years, we at Mobupps have been working with several companies in the Japanese market.  Success in this segment of the Asian marketplace takes a special skill-set that requires  a special understanding of Japanese consumer motivations and careful adherence to the subtleties of tradition in the context of cooperation with local companies.

This opening is directly related to the increased demand in the region for a full range of digital marketing services including management of mobile advertising leveraging our expertise in the nuances of Japanese consumer marketing.

The new local presence for Mobupps in Japan support efficient business process and and help to streamline delivery of services. So Omata has been appointed Regional Manager and will have oversight of all operations of the new office. Omata brings almost a decade of mobile marketing expertise and has been working directly in the mobile advertising and marketing industry since 2010.




Omata offered these thoughts on his new assignment with Mobupps Japan:

“I am glad for this opportunity to be a part of Mobupps family.

I had experienced for many years in Fan communications which is one of the best local affiliate companies in Japan,  InMobi, and YouAppi.

Regarding affiliate, I will be focus on improving the quality of media and fought against ad-frauds. On the programmatic front, I will be focused on evangelizing how re-engagement is important and getting re-engagement campaigns.

Thanks to this focus, as well as straighten sales and BD activities Mobupps will take a leading position and will deeply understand how marketers decide advertising activities and how to analyze their performance.

And I could make a lot of connections to advertisers and agencies in Japan.” 


The creation of a new division was a significant step for us on the road to strengthening our position in the Japanese region.